Google AdWords - London, UK

Get more leads from Google AdWords

Pay per click (PPC) is where you bid on advertisement positions within the sponsered ads, running on top and alongside the natural search engine placement results within a search engine. The largest and most popular PPC organisation is Google AdWords from Google, but virtually all search engines now offer their own programs.

Popular ones are Yahoo, MSN and Bidvertiser. All have varying strengths and weaknesses, and cost per click prices. Advertisers set a maximum bid for a click on their ad, and this defines which position that their advert will show in comparison to the other bidders.

If an ad is shown and then a user clicks through it to the advertisers site, the user is then billed up to this maximum bid, usually from a pre-paid balance with the chosen PPC search engine.

Web Site Design

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