Pay per click (PPC) is where you bid on advertisement positions within the sponsered ads, running on top and alongside the natural search engine placement results within a search engine. The largest and most popular PPC organisation is Google AdWords from Google, but virtually all search engines now offer their own programs.
Popular ones are Yahoo, MSN and Bidvertiser. All have varying strengths and weaknesses, and cost per click prices. Advertisers set a maximum bid for a click on their ad, and this defines which position that their advert will show in comparison to the other bidders.
If an ad is shown and then a user clicks through it to the advertisers site, the user is then billed up to this maximum bid, usually from a pre-paid balance with the chosen PPC search engine.
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Tim Internet is part of the Google Advertising Professional Program, and takes pride in dramatically lowering your cost per click, making your ads show for more relevant search terms, and effectively minimising your monthy spend on PPC advertising. We also structure ads to reduce irrelevant click throughs and click fraud where competitors click on your ads. In cases we have reduced PPC monthly costs by over 60%.
We also design and publish PPC campaign landing pages that have increased call to action, converting more of the visitors to leads, and increasing client numbers.
Through the Google Advertising Professional Program, we can take control of any Google AdWords account and effectively setup and manage your PPC campaigns. As well as a modest setup charge (for the configuraton involved in creating or managing you PPC campaigns), we charge just 10% of your total monthly pay per click spend; ie if you are paying 60% less for more traffic and subsequently lead, and we charge 10%, you still save 50% of your PPC budget for a greater number of PPC sales leads.
Contact us today about managing your pay per click campaigns.
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